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Explore the world of fintech storytelling, with season two of the Storyselling podcast


Following the huge success of the first series of the Storyselling podcast, we’re thrilled to announce the arrival of the eagerly-awaited second series.

Tune in and join host and storytelling expert Elliott Rayner, CMO at ARION, as he switches his attention to the role of product storytelling within the fintech industry.

The good news? To kick off the second season, we’re launching with not one, but two episodes.

In episode one, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, chats with host Elliott, who offers an insight into what listeners can expect in upcoming episodes, whilst also revisiting some key takeaways from the first series.

Then, in episode two, Elliott is joined by Theresa Gschwandtner, Head of Product Marketing at Qonto, with the pair chatting about how product marketers can use storytelling to manage new product releases.

Theresa shares the pearls of her storytelling wisdom and explains how the Qonto team turnaround and manages new features, with the company making new additions as often as every two weeks.

Join Elliott, as he seeks to understand how she and her team use storytelling as a weapon to keep up to pace as one of the fastest-growing brands in the fintech industry.

And if you missed the first season, be sure to check out the back catalog of episodes, and gain invaluable learnings from guests from stellar brands, including Adidas, GymShark, CapGemini, and ASICS.

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Explore the world of fintech storytelling, with season two of the Storyselling podcast