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Onboarding is one of the most critical phases of your customer lifecycle.
Product marketers chartered with driving product adoption leverage this phase to streamline customer education, provide resources that help users achieve value quickly, and establish the behaviors that maximize customer satisfaction and extend lifetime value.
In this PMM Talk, we'll discuss how product marketers can take a multi-channel approach to onboarding customers that helps drive product usage early, while reducing costs, increasing margins and improving customer health.
About the speaker:
Linda Schwaber-Cohen works in Product Marketing and Customer Education at Skilljar, the industry leading Customer Education Platform.
Her passion lies in building and growing customer onboarding programs that reduce time to value and increase customer retention.
An educator at heart, Linda was a teacher prior to transitioning to the technology sector.Watch this OnDemand