From aligning cross-functional teams to driving product adoption and making data-led decisions, PMM leaders bear quite the weight on their shoulders...
But smooth seas aren't what make skillful sailors.
Hear from Collette Johnson for key tips on what you should be doing to thrive in your senior role, stay on a path of growth, and redefine your success as a leader.
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What's the agenda?
This session focuses on topics around how PMM leaders can build a future-proof product marketing strategy and thrive in some of the most dynamic industries.
Here's the breakdown:
- Leadership insights: A sneak-peak at the latest L&D survey results.
- The PMM career path: Where it starts, where it ends.
- PMM placement puzzle: Where should product marketing sit?
- Data-driven team management: Unleashing the potential of skill capability.
- The power of OKRs: Why leaders need to embrace them.
About the speaker
Collette Johnson has a ton of industry experience in the tech and pharmaceutical fields. Prior to Redgate, she worked with GeoSpock and Plextek. She now works with MBA and EMBA students supporting their venture projects as a mentor, providing career coaching for those seeking opportunities in the technology and products sector.