Members-only A look back on the last year (well, 10 months) Not *another* Happy New Year article you might be saying while simultaneously eye-rolling. Yeah, we get you, but bear with us - ours is packed with a punch....
Members-only 19 of the best competitive intel tools for product marketers Keeping on top of your competitors’ every move is a full-time job in itself and let’s be honest, no product marketer has the time for that as well as all the other aspects of their role. Enter competitive intel tools....
Members-only How to improve your product’s organic visibility We’ve only gone and done the groundwork for you. If you’re looking to brush up your SEO skills and boost your product page’s ranking, this article’s the one for you....
Members-only Customer & Market Research 8 ways to identify market opportunities Unlocking new opportunities and evolving your offering plays an unarguable and fundamental role in keeping competitive, but, there are only so many openings you can explore and not all of them will be worth pursuing....
Members-only Positioning & messaging How to acquire users through referrals Whether it’s good or bad if someone’s had a memorable experience with a brand they’re not shy about it. But, while the negatives seem to get aired on social media, the positives bring new footfall directly to your door - and for free. Safe to say, we all strive for the latter....
Members-only Scaling a product marketing team at a fast-growing startup Diana covers the evolution of the product marketing team at Segment as it grew from 10 to 400 people. Diana shares how she built out the team, changed their focus, added team members, and delineated their responsibilities over time....
Members-only On-Demand We survived WHAT NOW? Building business resilience with product marketing Sebastian is the Lead Product Marketing Manager in charge of consumer tech integrations at Bitdefender, a global cybersecurity company with over 500 million users....
Members-only PMM Talks From zero to 8 million users in 4 years: How to grow a product-led, growth team A successful product begins with a market need, and long-term organic business growth is the outcome of a product being able to uniquely and continuously address a user’s need....
Members-only PMM Talks The role of product marketing in mergers & acquisitions Product marketing can be a technical role aligned with the product team, or closer to the marketing org, but another function of product marketing can be within mergers and acquisitions....
Members-only On-Demand Zero to 1.0: Leading marketing for a developer product Flutter went from an unknown technology to now #3 most liked developer tool in the world; allowing companies like Alibaba, Capital One, and Groupon to build native iOS and Android apps that reach hundreds of millions of users....
