Members-only How stakeholders are key to product marketing success While product marketing orchestrates many of these tasks, they certainly don’t always own or execute all of these duties on their own. This requires thoughtful and strategic collaboration between various departments and functions within their organization....
Members-only How product marketers can navigate the challenge of COVID-19 During his recent AMA, Yoni Solomon, G2's Director of Product Marketing, outlined how product marketers specifically can navigate the COVID-19 disruption....
Members-only Creating thought leadership pieces that tangibly boost pipeline In the lead up to some of his appearances at Product Marketing World's Summits, BlueCat Networks' Product Marketing Manager, Mark Mikhail, got stuck in answering all your questions on creating thought leadership pieces that tangibly boost pipeline....
Members-only Messaging and positioning for 2020: the customer journey as a continuum Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t....
Members-only How to price for growth and profitability Yannick Kpodar has just recently moved from Silicon Valley to Paris and found my new home at Payfit as the Global Director of Product Marketing. Previously, Yannick drove global enterprise growth at LinkedIn Talent Solutions in the San Francisco headquarters...
Members-only How to build empathy and gain insights with a company-wide customer support day I’ve long been an advocate for empathy-building in companies by promoting and communicating user voice as much as possible. It’s also inherent to my role to drive a customer-centric product....
Members-only On-Demand Winning a new customer audience Watch this PMMnow session as we cover: How to identify new customer segment, how to rally your team around this one purpose and how to execute on it....
Members-only On-Demand Drive company strategy with product marketing Chris Mills (VP Product Marketing at SalesLoft) has over 20 years of experience in Marketing, Product Management, Business Development andStrategy in the software and technology industry....
Members-only PMM Talks Going from 0 to 1: How to be a 1 person PMM army This session will discuss how you can be a one person PMM army, how to get up to speed on the product, market, and buyers, key deliverables to focus on, stakeholder relationships to build and processes to develop....
Members-only PMM Talks Tactical advice and learnings for user-centered growth from companies like Canva In this talk, we'll discuss how to keep the user at the center of the business during rapid expansion into different markets, product verticals and audiences, as well as during internal demands and changes....
Members-only PMM Talks The critical variable for growth you're not optimizing For the first time, there is now data from my research on work style patterns of great Growth PMs and what that means for the effectiveness of your growth program....
Members-only How to measure the success of product marketing Despite all the marketing technology that’s out there, attribution is a very relevant and current problem within product marketing. So, how do you measure the success of product marketing?...
Members-only On-Demand Top 1%: what 99% of PMMs are missing Alex Chahin is Director of Product Marketing at hims & hers. Previously, he was Head of Core Rider Product Marketing at Lyft....
Members-only Create KPIs that have a strategic impact Silvia Kiely Frucci is the Senior Product Marketing Manager at Wilmington Healthcare (with a scientific degree in Molecular Biology). During her 10 year career, she has worked both as Product Manager and Product Marketing Manager for the IT and the healthcare sector....
Members-only Top product marketing skills to smash in 2020 As part of our Product Marketing Insider series, we’ve been picking the brains of PMMs all over the world and getting them to answer one important question: What are the top three skills that have helped you get where you are today?...