Intermediate

According to the findings in our 2020 Sales Enablement Landscape report, 56.3% of product marketers reported that sales enablement was solely owned by marketing. However, 93.7% of product marketers were responsible for creating the sales assets at their company....

Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....

Vincent Xu, Marketing Lead at Google shares his expert advice on what to consider when taking your brand global....

Francisco Bram, Head of Global Product Marketing at Uber shared the essential hard and soft skills PMMs need to make a splash in the industry, level up, or transition in from outside roles....

Finding a design tool that doesn’t require a degree in graphic design can be tough. But don’t worry, we’ve got you! Here’s a list of 15 of the best design tools for PMMs....

We’ve compiled a list of 100 leadership quotes to live by - tweet them out to your followers, add them to a LinkedIn post, emblazon them across an A3 poster of a bald eagle in flight, they’re yours to do with as you please....

Choice can be overwhelming, we know, which is why we've curated 10 of the best content opps and marketing tools to guide you through the process of finding the perfect tool for the job....

When it comes to enhancing customer experience. No matter how well your product’s performing or how well you think your sales strategy is working, everything can be optimized at every stage....

As a product marketer it's vital you take ownership of the message your product is sending to potential customers. If you fail to at the very least define your product, other people will define it for you, and you might not appreciate the outcome....

Product positioning is the art of identifying and tailoring your product’s benefits to different segments of your target market....

I want to start this article off with one of my favourite parts of product marketing, which is storytelling. One of my proudest (and also probably weirdest) moments was the day that somebody thought I was a Slack chatbot....

Want to learn how the world’s best product marketers think? First step: look around. Unlike the inner workings of a finance team’s models or an executive meeting, product marketing is an art ultimately practiced out in the open....