Videos

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How to leverage customer feedback for faster sales & higher conversions [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 5 reasons why businesses should not ignore customer feedbackRead on to...

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Technology

What drives technology purchases? [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...

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Product Launch

From product launches to predictable revenue [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 How product marketers use revenue and conversation intelligenceUntil recently, conversation and...

Cross-organizational alignment using OKR's: LastPass case study [VIDEO]

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Metrics & OKRs

Cross-organizational alignment using OKR's: LastPass case study [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 What are OKRs in product marketing? Your complete guideOKRs stands for...

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win/loss

Decoding win-loss analysis [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 8 tips for effective win loss analysisWin-loss analysis is the practice...

Why PMMs should start thinking like the CEO [VIDEO]

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Leadership

Why PMMs should start thinking like the CEO [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 Why PMMs should start thinking like CEOsWhat I’m going to...

Incorporating customer feedback into your marketing strategy [VIDEO]

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Customer Retention

Incorporating customer feedback into your marketing strategy [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 How to incorporate the voice of the customer into your product...

Driving impactful GTM strategies with market & customer insights [VIDEO]

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Go-to-Market

Driving impactful GTM strategies with market & customer insights [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 Drive more impactful GTM strategies with customer insightsJoin me as I...

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Positioning & messaging

Practical guide for creating a winning positioning & messaging strategy [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 A practical guide to creating a winning positioning and messaging strategyThroughout...

How Monzo is becoming more than a spending card [VIDEO]

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Banking and Fintech

How Monzo is becoming more than a spending card [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 4 steps for creating a successful product marketing strategyA well-executed product...

How to price a product for growth and profitability [VIDEO]

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Pricing

How to price a product for growth and profitability [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 How to price a product (with selling price formula)Overpricing your...

Enhanced in-app experience on WeChat [VIDEO]

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Technology

Enhanced in-app experience on WeChat [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 How to develop a marketing strategy for mobile appsOver the past...

Six steps to build a great relationship with sales [Video]

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Sales Enablement

Six steps to build a great relationship with sales [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 How is product marketing connected with sales and marketing?Holly Watson...

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Videos

Value Propositions That Sell [VIDEO]

Learn more Enjoyed this video ? Why not check out some related reading 👇 How to create value props (that actually sell)I want to...

Launching a new product in a billion dollar company [VIDEO]

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Product Launch

Launching a new product in a billion dollar company [VIDEO]

Learn more Enjoyed this video ? Why not check out some related reading 👇 Launching a new product inside a billion-dollar companyIn this article, I’...

Content

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Bree Bunzel on Customer Advisory Boards

Enjoy an exclusive look at product marketing leader Bree Bunzel at a PMA Summit ahead of the launch of her Customer Advisory Boards course....

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Driving customer engagement through connected sales and marketing [Video]

Learn more Enjoyed Anantha's talk? Why not check out some related reading 👇 Aligning your product marketing with the rest of your...

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How product marketers can influence pricing [Video]

Axel Kirstetter presents a deep dive into how product marketers can influence pricing strategies and gain a seat at the pricing table....

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How product marketing helps build product [Video]

0:00 /33:25 1× Learn more Enjoyed this talk? Why not check out some related reading 👇 Product manager vs. product marketing managerPMs...

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How to become a product marketing manager [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 So you want to become a product marketing manager?From key...

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How to create a killer value proposition [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 How to Create a Value Proposition - Your Complete GuideA value...

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Improving conversion by adding steps to checkout [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 Improving conversion (and LTV) by adding steps to checkoutHere at Bespoke...