Achieving that holy grail of aligning your department with the rest of the company can feel like the impossible task sometimes, but the good news is it’s within reach.

Ensuring that your sales and product marketing teams are in sync can be tough! My name is Cece Lee, and in this article, I’m gonna show you how we foster a culture of collaboration between sales and product marketing.

Establishing a link between marketing, sales, and the product team is hard enough. But for the work you do in that regard to really pay off in the long term, you need to keep those connections current over long periods of time.

Holly Watson and Devon O’Rourke explore the importance of optimizing the relationship between product marketing, sales, and marketing and how to do so.