A little about Shaalin
In this episode of Product Marketing Life, host Mark Assini is joined by Shaalin Parekh, Founding Marketing Lead at Champify and Founder of IndustryGTM.
At Champify, Shaalin and his team are building a solution that automatically notifies you when a previous customer, champion, or user changes jobs, allowing you to build a pipeline of people who already like your offering and who might need it for their new role.
Key talking points
During their chat, the pair discuss the approach Shaalin leveraged while at Seismic to spin up an industry-specific go-to-market strategy for a new sub-vertical.
He shared his approach to identifying when an industry-specific go-to-market strategy is needed, and how to make sure it’s unique enough from the core GTM by tailoring it to the sub-vertical’s ICP and unique use case.
His insights are super valuable to any product marketer tasked with taking on a GTM for a new industry segment.
Wanna get involved?
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