A little about Clayton
Clayton Pritchard is the former Head of Marketing at Prelay and Product Marketing Manager at LinkedIn.
He has accumulated a wealth of experience in his career so far, one that spans not just product marketing, but also sales and growth marketing. He’s led a number of teams, and in his time at Prelay, laid the marketing foundation including updating product messaging and positioning, establishing the marketing strategy, and testing organic and paid marketing channels.
Clayton is currently exploring his next product marketing adventure and is available as a consultant for firms looking to bring in an outside perspective.
Key talking points
In this episode of Product Marketing Life, host Mark Assini and Clayton Pritchard discuss how having a Go-to-Market playbook has helped Clayton and his former teams approach product releases and launches critically and practically, spending less time planning and more time on doing and driving results.
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