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The benefits of a Go-to-Market playbook | Clayton Pritchard

Podcasts | Go-to-Market

A little about Clayton

Clayton Pritchard is the former Head of Marketing at Prelay and Product Marketing Manager at LinkedIn.

He has accumulated a wealth of experience in his career so far, one that spans not just product marketing, but also sales and growth marketing. He’s led a number of teams, and in his time at Prelay, laid the marketing foundation including updating product messaging and positioning, establishing the marketing strategy, and testing organic and paid marketing channels.

Clayton is currently exploring his next product marketing adventure and is available as a consultant for firms looking to bring in an outside perspective.

Key talking points

In this episode of Product Marketing Life, host Mark Assini and Clayton Pritchard discuss how having a Go-to-Market playbook has helped Clayton and his former teams approach product releases and launches critically and practically, spending less time planning and more time on doing and driving results.

Want to get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Rose and register your interest: rose@pmmalliance.com


Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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The benefits of a Go-to-Market playbook | Clayton Pritchard