A little about Jon
Jon Neher is a Product Marketing Manager at Vendasta. Before he began his product marketing journey, Jon started out as a teacher and a self-proclaimed semi-professional musician.
After settling down with his partner in Saskatoon, Canada, Jon launched his career in tech with Vendasta, first in customer success and support before transitioning into customer onboarding, and now, product marketing.
Key talking points
During their conversation, Jon and host Mark Assini explore the power of qualitative data as part of a product marketer’s storytelling toolkit.
Jon provides helpful guidance on how to elevate the importance of qualitative data within a quantitative-focused environment while listing some tools he’s found useful in uncovering qualitative data that goes beyond traditional customer interviews.
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