A little bit about Jana

Jana Frejova, Product Marketing Lead at Spendesk, is a PMA Ambassador and Top 100 Product Marketing Influencer in 2021, Jana’s currently establishing a new marketing function at Spendesk focused on product-led growth.

She has global experience in marketing & strategy roles refining her skills in Paris, London, the USA, and Brussels and has taken products from early concepts to full market launches and adoption, led strategic initiatives, and overseen product marketing for key solution lines.

Key talking points

In this episode, the pair discuss analyst relations, honing in on:

  • Why analyst relations are important in product marketing
  • Tips for implementing new analyst relations strategies
  • How to improve existing practices

Plus much more...

Want to get involved?

If you wanna flex your podcast skills and guest on Product Marketing Insider or our other show Product Marketing Life, contact Lawrence and register your interest: lawrence@pmmalliance.com.

In the meantime, check out our bank of awesome podcast shows focusing on a breadth of essential product marketing topics.