A little about Danny

Danny Peavey is the CEO and Founder of StorySells. Before going all-in on product marketing and storytelling, Danny was in enterprise account sales, working first at IBM, then Apple, and then at Hewlett Packard.

In between Apple and HP, Danny took on marketing and sales responsibilities for his family’s HVAC company. It was in the process of building the company’s website and online presence that Danny realized how passionate he was for marketing and storytelling.

Key talking points

During their conversation, Danny and host Mark Assini explored the role of storytelling in product marketing including frameworks and best practices, as well as what product marketers can learn about effective storytelling through movies, television, interviews, and even hip hop.  

Wanna get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Charley and register your interest: charley@pmmalliance.com.