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Turning competitive intelligence into action [OnDemand]


Product marketers agree that competitive intelligence is crucial to understanding and winning your market, but without actioning it, it's a wasted effort.    

That doesn't just go for sales, but for all teams across your organization.

Join Jake Godgart, Sr. Product Marketing Manager at Rapid7 to learn how you can gather and leverage intelligence to drive action across your organization from sales, marketing, product, and all the way to the C-Suite.

Catch the replay to learn all about

💡 Which types of insights to gather for each team across your organization
🛠 Specific tactics to deliver insights and drive action across different functions
📊 How to define metrics and measure the success of your CI efforts
🌐 How to build a culture of competitive intelligence that promotes collaboration

About the the speaker

Jake Godgart has over eight years of B2B SaaS Product Marketing experience leading PMM initiatives and launching industry-leading products across multiple verticals. His experience spans from seed startups, where he was hired to build out Product Marketing programs from scratch, to his current role at the enterprise-level where he leads a PMM team for the Rapid7 MDR service.

Currently, Jake's been responsible for creating strategic narratives, messaging and positioning, pricing & packaging efforts, and developing win/loss and competitive intelligence programs to help the sales team win.

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Crayon is a market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls.

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Turning competitive intelligence into action [OnDemand]