Equip yourself with first-hand knowledge, techniques, and stories to amplify your role, establish your authority, and elevate your strategic value with our book: Product Marketing Misunderstood.
Why do I need it?
It’s a common pain point within the community that product marketers are often undervalued and underestimated due to the lack of understanding around the roles and responsibilities of a PMM. This book is dedicated to taking the guesswork out of how product marketing is perceived.
Read Product Marketing Misunderstood and you’re guaranteed to become confident in proving your value, be able to demonstrate your skillset as a PMM, and never struggle to explain yourself again. And most importantly, you’ll go from…
Misunderstood to understood.Order the book
What can I expect?
We spoke to members of the C-suite to learn what makes them tick and using our findings, packed every page full of practical action plans, case studies, tools, and tips. This book shows you how you can illustrate your role and reinforce its value in every conversation, campaign, meeting, and email.
You know product marketing works for customers. It's time you applied the tricks of your trade to benefit you.
But don’t just take our word for it…
"I needed this book 10 years ago. I need it even more in the next 10 years. As a startup founder & CEO, I made countless and costly mistakes trying to scale product marketing. As a growth stage VP of Product, I wasn’t equipped to help product marketing. There are defined playbooks for demand gen, outbound, and nearly every piece of modern go-to-market, except product marketing. With increasing competition in every category and power consolidating to buyers, there has never been a greater need for strategic PMM. In my next company, I’ll bring the frameworks from this book on day one."
Adam Schoenfeld, VP of Strategy at Drift
"Richard King’s Product Marketing Alliance community has become the go-to meeting place for the world’s best product marketers. This book is a must-read for product marketers and executives that want to build a better product marketing organization."
April Dunford, Positioning expert and author of Obviously Awesome
"If you want to amplify your impact and clearly define your value as a product marketer, this book is for you. The PMA effectively demystifies the nebulous role by both celebrating its complexity and simplifying a more modern approach. Full of hands-on exercises, you’ll walk away with the ability to articulate your role as a product marketer and position yourself for success at an organization of any size."
Tamara Grominsky, Chief Strategy Officer at Unbounce
"Nobody gets product marketing like the PMA. Product Marketing Misunderstood is proof. It PAINS me how misunderstood our craft is. How can we convince CMOs to invest in product marketing if nobody knows what the hell we do? This book takes a major bite out of the mystery surrounding product marketing. It's required reading for aspiring and tenured PMMs. Get your CMO a copy too."
Marcus Andrews, Director of Product Marketing at Pendo
We're sure you'll relate...
Words like these are why this book was born.
You're not just a slide deck builder. You don't just make things look pretty. And you're certainly not just an extension of the marketing department.
You're a driving force behind your company's movement - it's time to make sure they know it. 😉
Don’t miss out. Get your copy today. 👇Order the book