Thursday, March 17
Time: 9am PT | 1pm ET | 5pm BST
Weekly free product marketing live sessionWatch OnDemand
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From customer interviews to competitor intelligence, product marketers are regularly charged with gathering and synthesizing information, or “collecting and connecting dots,” to determine product-market fit and inform launch plans.
While each market intelligence mechanism helps draw connections, without the proper backdrop and market understanding, they’ll show a limited view of the opportunity at hand.
Join Jackelyn Keller on a “tour” of the Louvre, where she’ll share some of her favorite pieces of art and illustrate the importance of framing “the dots'' within the relevant context.
Join this PMMnow session as we cover:
✅ Market Intelligence
✅ Market Dynamics
✅ Customer Insights
✅ Competitive Intelligence
✅ GTM strategy
About the speaker
Jackelyn Keller is Head Of Market Intelligence and Product Strategy at Samsung Ads, where she focuses on foundational product marketing work crucial to scaling the company’s growing global business, including product classification and positioning for Samsung Ads, market research efforts, and enablement of programmatic offerings.
She brings over twelve years of digital and linear television expertise to Samsung Ads, applying best practices from traditional media and learnings from the digital media space to Samsung Ads’ connected ecosystem.Watch OnDemand