With 80.4% of product marketers earmarking the management of product launches as a core component of their role, what if we told you we hold the golden ticket to creating repeatable Go-to-Market processes?
Make yourself comfortable, because in this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights guaranteed to enhance your Go-to-Market strategy.
Introducing Devon
Devon has had a very notable career in product marketing, with stints at both Etsy and Amazon. Since then, he’s taken on a number of advisory roles, not only with the PMA, but also at Klue and Ignition.
Today, Devon and the team at Fluvio provide on-demand product marketing consulting services that help software and technology businesses find growth.
Key discussion points
- Devon's breakdown of how a product marketer can build a repeatable Go-to-Market process.
- Why he believes most companies' failure resides in a macro-level ability to sustain successful product and feature launches.
- What makes Go-to-Market more cyclical in nature and his advice for product marketers struggling to get out of that linear mental model.
- How product marketers can lean into initiatives and efforts that actually impact key business metrics that occur outside of a Go-to-Market motion or launch.
- Noticeable differences in how startups, mid-market, and enterprise approach Go-to-Market, and the implications for product marketing at each of those different types of companies.
