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Your golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio


With 80.4% of product marketers earmarking the management of product launches as a core component of their role, what if we told you we hold the golden ticket to creating repeatable Go-to-Market processes?

Make yourself comfortable, because in this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights guaranteed to enhance your Go-to-Market strategy.

Introducing Devon

Devon has had a very notable career in product marketing, with stints at both Etsy and Amazon. Since then, he’s taken on a number of advisory roles, not only with the PMA, but also at Klue and Ignition.

Today, Devon and the team at Fluvio provide on-demand product marketing consulting services that help software and technology businesses find growth.

Key discussion points

  • Devon's breakdown of how a product marketer can build a repeatable Go-to-Market process.
  • Why he believes most companies' failure resides in a macro-level ability to sustain successful product and feature launches.
  • What makes Go-to-Market more cyclical in nature and his advice for product marketers struggling to get out of that linear mental model.
  • How product marketers can lean into initiatives and efforts that actually impact key business metrics that occur outside of a Go-to-Market motion or launch.
  • Noticeable differences in how startups, mid-market, and enterprise approach Go-to-Market, and the implications for product marketing at each of those different types of companies.

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Your golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio