2021 Product Marketing Salary Survey | US results


The US is a hotbed for product marketing, so we've produced a specialist report delving into the earning potential of PMMs in the US of A.

Sneak peek: California is the most lucrative state for PMMs; the average baseline salary is $169,224.

Already an Insider member? Grab your copy (no form-filling required 😉) here.

Sponsored by Crayon, our report will help you:

✔ Identify how much PMMs are earning in the US.
✔ Understand your earning potential as you ascend the PMM ladder.
✔ Establish whether you’re being paid what you’re worth.
✔ Map out your next career move - and earmark a suitable pay packet.

Plus, if you're keen to explore salaries in the EU and global markets, our tailored EU report and the global report will tell you everything you need to know and can be found here:

2021 Product Marketing Salary Survey | Results
Over the last three years, we’ve surveyed 6,000+ PMMs to create the most comprehensive outline of PMM salaries on the market. We’ve scoured the globe for responses, and put together not one, not two, but three versions: the global edition, the US edition, and the European edition.

A selection of the key findings

💰 The average US baseline salary is $146,407 before taxes.
🤑 California is the most lucrative state for PMMs; the average baseline salary is $169,224.
💰 Product marketers in North Carolina earn $23,591 in bonuses alone - more than any other location.
🕺 Most PMMs (65.5%) think their salary reflects their value.
🧔 On average, male PMMs earn $7,905 more than female PMMs, before tax.

The good news? The report's waiting for you right here, right now.

The better news? There are a wealth of additional takeaways that'll blow you away.

🎁 Plus, a product marketing salary calculator

As well as the endless insights included in the report, we’ve also included a handy product marketing salary calculator so you can compare your exact salary to others in your job role and region.

Product marketing salary calculator | Product Marketing Alliance
Want to know how your salary compares to others’ across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!

So, say auf wiedersehen to the uncertainty of how much you should be earning, and bonjour to newfound clarity.

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