Appcues has taken the crown as the top Customer Onboarding platform, as voted for in the 2023 edition of Product Marketing Alliance’s Pulse Report.

PMA Pulse is the official report that informs product marketers of the best solutions on the market. It was created to help organizations make educated buying decisions based on the experiences of those within the product marketing community.

Appcues was voted this year’s Customer Onboarding Leader. The platform was designed from the ground up to allow anybody, technical or not, to implement easy-to-use, in-product experiences for their users.

Their sole focus is to provide software companies with the single best solution to empower their product to scale their business - from onboarding new users and driving product adoption to creating awareness for new features and collecting customer insights.

CEO and Founder of Appcues, Jackson Noel, said:
"We’re super excited for Appcues to be named the Leader in Customer Onboarding! We pride ourselves in delivering products and resources that help our customers create an experience that their users love and this is only going to get better in 2023."

Pendo was voted as Trailblazer and placed second. Intercom stands in third place as Challenger, while Ignition was voted Highflyer in fourth place. Loom was given an honorable mention as a Recommended tool.

Richard King, Founder, and CEO of PMA commented,
“Appcues easy-to-use, no-code system makes for the ultimate customer onboarding experience. So, it comes as no surprise that it has taken this year’s title as Customer Onboarding Leader. With Appcues, product marketers can engage with their customers efficiently, allowing them to create a better experience for everyone involved. Congratulations from all of us at Product Marketing Alliance.”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with the mission of uniting product marketers. And it did just that.

Since then, we've gathered more than 90,000 enthusiasts from around the world, all with one shared goal: to drive demand, adoption, and the overall success of their products.  


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