Asana won the coveted position of Product Management Tool Leader in the inaugural edition of PMA Pulse.

PMA Pulse is the definitive, annual say on which tools product marketers cannot live without. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, as well as an unambiguous thumbs up for product marketers in search of a new product.

Favored by PMMs from big and small corporations, Asana’s all about helping teams get organized, stay on track and hit deadlines, and it does this by providing a single place to store, detail and track project components.

Within it, users can move tasks through various stages (like to do, in progress, started, waiting for approval and done), set timelines, see how busy their teams are, and get instant calendar access to everything that’s going on.

Here’s why James Allgood, Product Marketing Lead at Brightidea uses it:

“Once you set up a GTM project it’s easy to clone old projects for your next GTM. Once I had project templates for minor and major releases it was easy to spool up the next project by assigning dates for each task working backwards from the release date.” was voted ‘Trailblazer’ and placed second, while Wrike was voted ‘Challenger’ and Notion was voted ‘Highflyer’, both placed third and fourth respectively. Miro was given an honorable mention as a PMM recommended tool.

Richard King, Founder of PMA, commented:

“When we asked the community to nominate the project management tool they couldn’t live without, Asana made the top of the shortlist. Once it was put through its paces by our panel, its ease of access and focused communication immediately won them over and secured its place as leader. Congratulations from us all at PMA!”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Within just 12 months of launching, it gathered more than 11,000 enthusiasts from the USA Russia, Greece, Germany, England and Australia, to name but a few. All with one shared goal: to drive demand, adoption, and the overall success of their products.


Bryony Pearce