Effective collaboration is the cornerstone of any successful product marketer - quite literally every PMM says so. Whether you're struggling to harbor a collaborative culture in your company or just want to learn how others go about it, this path's dedicated to helping you work seamlessly and impactfully with the rest of your org.
Learn from the likes of:
Clearbit | Babbel | IBM | Sprinklr | Xero | Emarsys | Unmind | Kompyte | Centro
Below's a breakdown of what will be covered in this 4-week program.
Psst. Want to receive email reminders with each week's learning materials? 👇
Week 1:
Company-wide alignment
- Aligning your product marketing with the rest of your company [guide]
- How to align product marketing with your company objectives [video]
Week 2:
Using collaboration to your strategic advantage
- How to make product marketing a strategic function at your workplace [video]
- Increase your strategic value by connecting empathy with collaboration [video]
- How can product marketers collaborate within their organization? [guide]
Week 3:
The fundamentals of being cross-functional
- How to be truly cross-functional [video]
- 4 strategies for maintaining cross-functional alignment beyond the product launch [guide]
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