This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip. Joshua delves into how cutting-edge conversational marketing and communication can be leveraged to provide customers with highly personalized experiences.
How can brands deliver these all-important tailored experiences? Joshua shares the secret sauce – blending chatbots, AI, and human interactions to enable natural, human-like conversations, allowing you to meet customers where they are, at every stage of their journey.
Key talking points
- How to create natural conversational experiences.
- Why understanding customer data, behaviors and preferences enables you to craft highly-targeted messaging and campaigns.
- How to engage customers across the entire journey.
- Why conversational solutions provide scalability.
- How personalization through conversational marketing can provide a competitive advantage.
Introducing Joshua Diner
Joshua Diner is an accomplished product marketing leader skilled at strategic go-to-market programs that drive business growth. In his current role, Joshua heads a team focused on industry-specific solutions, shifting from product-led to industry-led positioning. Enabling sales and delivering value are constants in Joshua’s diverse career.
With experience across legal publishing, ratings/reviews, retail e-commerce, and communications, Joshua has launched brands, built marketing teams, and spearheaded digital transformation.
Keen to join the conversation?
Why not take a look at our Slack channel? Not to boast, but our Slack community's the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast).
We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’.
And it's completely free to join!
Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.