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Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip

This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip. Joshua delves into how cutting-edge conversational marketing and communication can be leveraged to provide customers with highly personalized experiences.

How can brands deliver these all-important tailored experiences? Joshua shares the secret sauce – blending chatbots, AI, and human interactions to enable natural, human-like conversations, allowing you to meet customers where they are, at every stage of their journey.

‎Product Marketing Life on Apple Podcasts
‎Business · 2023

Key talking points

  • How to create natural conversational experiences.
  • Why understanding customer data, behaviors and preferences enables you to craft highly-targeted messaging and campaigns.
  • How to engage customers across the entire journey.
  • Why conversational solutions provide scalability.
  • How personalization through conversational marketing can provide a competitive advantage.

Introducing Joshua Diner

Joshua Diner is an accomplished product marketing leader skilled at strategic go-to-market programs that drive business growth. In his current role, Joshua heads a team focused on industry-specific solutions, shifting from product-led to industry-led positioning. Enabling sales and delivering value are constants in Joshua’s diverse career. 

With experience across legal publishing, ratings/reviews, retail e-commerce, and communications, Joshua has launched brands, built marketing teams, and spearheaded digital transformation.

Get involved

Keen to join the conversation? 

Why not take a look at our Slack channel? Not to boast, but our Slack community's the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast). 

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. 

And it's completely free to join! 

Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.

Written by:

Stevie Langford

Stevie Langford

As a Senior Copywriter here at Product Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!

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Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip