Crayon has hit it out of the park and taken first place as the Competitive Intelligence Leader in this year’s PMA Pulse.

PMA Pulse is our official stamp of approval on the very best solutions in the market for product marketers (PMMs) across the globe. It was created to help organizations make educated buying decisions, based on the experiences of those within the PMM community.

Crayon’s a software platform that enables brands to capture, analyze and act on market movement from across their competitive landscape. Unlike other CI software solutions, Crayon has adopted a wider focus, meaning their customers can create a culture of competitive intel where users in any part of the organization can access current and available insights that help influence key decisions within their departments.

With Crayon, companies can observe and capitalize upon chances to win more deals and retain more customers, turning CI into a tool for measurable business growth in every aspect of their business.  

Jonah Lopin, Founder and CEO of Crayon, said,

“Crayon believes that true CI goes beyond sales enablement and we’ve built our platform to maximize value for the entire organization. We’re proud to be the CI backbone for enterprises out to compete like they mean it. Being named the ‘undisputed champion of competitive intel tools’ by PMA in 2020, and then again in 2021 is both a huge honor and strong validation of our strategy and approach.”

Klue was voted Trailblazer and placed second. Semrush stands in third place as Challenger, while Similarweb was voted Highflyer in fourth place. Brandwatch was given an honorable mention as a Recommended tool.

Richard King, Founder, and CEO of PMA commented,

“For the second year in a row, Crayon has made it to the top of the Competitive Intelligence Pulse. It continues to be the solution PMMs turn to for a guaranteed extensive view of the competitive landscape- it is truly a deserved win. Well done to our runner-up top tools: Klue, Semrush, Similarweb, and Brandwatch, and of course, congrats to Crayon, from all of us at PMA!”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Since launching, it’s gathered more than 40,000 enthusiasts from the USA, Russia, Greece, Germany, England, and Australia, to name but a few. All with one shared goal: to drive demand, adoption, and the overall success of their products.


Bryony Pearce