Crayon has taken the crown as the top Competitive Intelligence platform, as voted for in the 2023 edition of Product Marketing Alliance’s Pulse Report.

PMA Pulse is the official report that informs product marketers of the best solutions on the market. It was created to help organizations make educated buying decisions based on the experiences of those within the product marketing community.

Crayon was voted this year’s Competitive Intelligence Leader. The platform enables brands to capture, analyze, and act on market movement from across their competitive landscape.

It automatically tracks each rival company’s digital footprints, spanning 100s of data types and millions of unique sources, helping not just product marketing, but all departments to activate the best competitive intelligence across their entire organization.

Jonah Lopin, CEO and Founder of Crayon said,

"The best product marketers in the world have spoken. Crayon is #1 again. This is the third year in a row - an emphatic confirmation that our customers are succeeding with CI and driving next-level sales adoption and success with our platform.
"We are truly honored. Our customers, including seven of the ten largest software companies, already know that Crayon is indispensable for winning and keeping more customers.
"PMA’s top award “Competitive Intelligence Leader” is further validation. The best revenue teams in the world, and those that aspire to become the best, use Crayon. We’re looking forward to another year of building this category alongside our amazing customer base."

Klue was voted as Trailblazer and placed second. Kompyte stands in third place as Challenger, while Semrush was voted Highflyer in fourth place. CI Radar was given an honorable mention as a Recommended tool.

Richard King, Founder, and CEO of PMA commented,
“Being voted as Competitive Intelligence Leader for the third year running, it’s clear Crayon is continuing to impress our product marketing community, providing an experience and insight that is both accessible and effective. It’s a testament to itself, breaking away from the crowd by enabling others to do the same. Congratulations from all of us at Product Marketing Alliance.”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with the mission of uniting product marketers. And it did just that.

Since then, we've gathered more than 90,000 enthusiasts from around the world, all with one shared goal: to drive demand, adoption, and the overall success of their products.  


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