The impact of location on product marketing salaries

This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company....

While there are many strategies and techniques out there, sometimes the answer lies in utilizing existing resources. The key is not to try anything new but to learn how to use and think about what you already know as strategy as tools....

Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

With so many fantastic communities out there, which one should you be spending time and energy in? Which dev community will help you learn more about your audience or find developer advocates that can champion your product?...

This article has been built from a discussion of three incredible product marketing experts who explore how to build a powerful developer community for success....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

Anna Borbotko, Product Marketing Manager, TomTom, focuses on the science behind gathering feedback from developers, specifically on such products as APIs and SDKs....

In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....

Catch up with all the action from Developer Marketing Summit. Elevate your career and enhance your strategy with the likes of Google, AWS, DocuSign, Slack, and many more....

But what are metrics? And how do you choose the right ones for you? In this article, we’re answering these questions and delving deeper into the developer relations metrics you should keep in mind when measuring your campaigns....

When marketing to developers, or any other audience for that matter, you need a strategy in place. Take a look at ours....