Developing a product marketing strategy for a mobile app [VIDEO]

Over the past year, I’ve been working on developing a product marketing strategy for Etsy’s mobile app, and I’m going to share a few lessons I learnt along the way. Hopefully, it will be useful to anyone creating an app marketing strategy from scratch, or anyone thinking about growth in general.

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.

Does the thought of interacting with analysts send a shiver down your spine? It used to be a bone of contention for me and was an area I struggled with early on in my PMM career. I want to share how to influence your A/R strategy, why PMMs need to worry about A/R, the role of PMM in A/R, and more.