In this episode of Product Marketing Life, host Collin Mayjack speaks with Grant Duncan, VP of Marketing at HST Pathways to discuss his journey to become VP of Marketing in just 3.5 years.

About our guest

Grant Duncan, VP of Marketing at HST Pathways

Grant is a self professed strategic thinker, problem solver, and GTM lover with plenty of experience within the product marketing and marketing space.

He says, "I'm someone who's extremely passionate about business, technology, and helping things grow. It's to the point where I nerd out reading business books for fun, coding side projects in the evenings, running marketing for others, advising students on career and vocation topics, and thinking up new ways to grow existing businesses or create new businesses. I also love people and building relationships, personally and professionally."

Key takeaways

  • An overview of his career into a senior marketing leadership role
  • When he decided to switch to VP of Marketing, instead of moving through the product marketing ranks
  • His take on the argument that "PMMs shouldn't become CMOs"
  • His very own messaging and positioning framework
  • Advice for those looking to break into product marketing

And much more!

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