Highspot has taken the crown as the top Sales Enablement platform, as voted for in the 2023 edition of Product Marketing Alliance’s Pulse Report.
PMA Pulse is the official report that informs product marketers of the best solutions on the market. It was created to help organizations make educated buying decisions based on the experiences of those within the product marketing community.
Highspot was voted this year’s Sales Enablement Leader. The platform brings together content management, guided selling, onboarding, training, coaching, buyer engagement, and advanced analytics in a single solution that gives you everything you need to turn strategy into consistent sales execution.
Jarod Greene, VP of Product Marketing at Highspot said,
"Behind every winning sales team are tools and systems that make it possible – Highspot empowers every rep with the content, guidance, training, and coaching for successful customer conversations.
"We’re deeply honored to be recognized as a category leader committed to helping go-to-market leaders ruggedize their teams to drive revenue."
Seismic was voted as Trailblazer and placed second. Showpad stands in third place as Challenger, while Gong was voted Highflyer in fourth place. Allego was given an honorable mention as a Recommended tool.
Richard King, Founder, and CEO of PMA commented,
“We’re very pleased to announce that Highspot has risen in the ranks and taken the Leader title this year. Both seller and buyer engagement are crucial when it comes to today’s quick-paced climate and Highspot is the perfect tool for accelerating the sales cycle so both sides are supported and have a positive sales experience. Congratulations from all of us at Product Marketing Alliance.”
About Product Marketing Alliance
Product Marketing Alliance was founded in February 2019 with the mission of uniting product marketers. And it did just that.
Since then, we've gathered more than 90,000 enthusiasts from around the world, all with one shared goal: to drive demand, adoption, and the overall success of their products.