Pendo has hit it out of the park and taken first place as the Customer Onboarding Leader in this year’s PMA Pulse.

PMA Pulse is our official stamp of approval on the very best solutions in the market for product marketers (PMMs) across the globe. It was created to help organizations make educated buying decisions, based on the experiences of those within the PMM community.

Pendo is the only platform to combine in-app messaging with robust product analytics and user feedback. PMMs can use Pendo to answer a multitude of questions surrounding their target market and use these quantitative and qualitative insights to make more informed decisions on how to support their customers and improve their onboarding experience.

Appcues was voted Trailblazer and placed second. Intercom stands in third place as Challenger, while Walkme was voted Highflyer in fourth place. Userpilot was given an honorable mention as a Recommended tool.

Richard King, Founder, and CEO of PMA commented,

“Pendo has helped us PMMs elevate the customer onboarding process. Its mix of both qualitative and quantitative truly opens up the way we analyze our product’s performance and allows us to make the service better for everyone. Congratulations from all of us at PMA!”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Since launching, it’s gathered more than 40,000 enthusiasts from the USA, Russia, Greece, Germany, England, and Australia, to name but a few. All with one shared goal: to drive demand, adoption, and the overall success of their products.


Bryony Pearce