Created by:
Amelia Wilson
A great launch starts with a great handover. This checklist helps product managers and product marketers get on the same page early, so everyone knows what’s shipping, what’s still open, and who’s doing what. Use it to turn a handoff into a handshake.
What is a PM-to-PMM handover checklist?
It’s a ready-to-use checklist that covers everything that should pass between product management and product marketing before a launch.
It covers four stages: aligning on goals and roles, handing over product and customer context, getting ready to go to market, and learning from the launch afterward.
Every item has an owner tag (PM, PMM, or both), so it’s clear who’s responsible for what. You can add your own items, drop the ones that don’t apply, and reuse it for every launch.
Who is it for?
It’s for anyone who’s involved in getting a product from the people who build it to the people who take it to market:
- Product managers who want their PMM to have the right context from day one
- Product marketers who want to plan and run a launch with fewer surprises
- Teams without a formal handover process that want a simple place to start
- Leaders who want a shared way of working across product and marketing
Whether you’re passing the baton or picking it up, you’ll find something here that makes the next launch smoother.
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