My name’s Priyanka Gotika, Senior Product Marketing Manager at Ansys. I'm going to focus on the dream team: product management and product marketing, and how the two can work together to get things done.
I'd like to do a quick introduction and tell you about my background. I started my career as a technical support engineer, and over the last 10 years, I’ve transitioned into product marketing, then into product management roles, and most recently, I’ve transitioned from product management to product marketing.
I’ve been on both sides of the coin, and sometimes I’ve had to lean into one role more than the other to get things done. I've developed some best practices that I’d like to share so you can learn from my experience, so without further ado, let's look at the agenda.
I’ll be focusing specifically on:
- Where we fit in the product organization
- The life of a product manager
- Typical PM-to-PMM conversations
- Responsibilities vs. capabilities
- Three strategies for building a trusting relationship with your product manager
Where do we fit in the product organization?
Let’s start by looking at where product marketers and product managers fit into the product organization.
Broadly speaking, a Product Manager (PM) sits closer to the engineering and R&D side, whereas a Product Marketing Manager (PMM) sits closer to sales on the customer side of things. Sometimes the PMM could be working with customer success and other customer-facing teams as well.