February 23 | Online

How do you get an entire organization to understand product marketing
and value what you do?

Well, isn't that just the million-dollar question?

Join us this February 23 as Product Marketing MisUnderstood graces our virtual stage.

In celebration of our upcoming book launch (yep, a real book ๐ŸŽ‰ ) Product Marketing MisUnderstood is a jam-packed one-day virtual event designed to help take your product marketing strategy to greater heights and equip you with the tools (and inspiration) you need to succeed and prove value.

Featuring a global speaker lineup of 25 awesome product marketing leaders from the likes of Dropbox, Wix, Square, Intercom, Crayon, and more, this event is not to be missed.

Check out the speakers

What makes MisUnderstood special?

We know product marketers continue to be misunderstood. But at PMA, we've always got your backs.

Our awesome speaker lineup will be covering topics such as:

๐Ÿš˜ Drive conversion and increase your onboarding funnel
๐Ÿ“ Measure PMM success against key metrics
๐Ÿ”‘ Prove value to key stakeholders
๐Ÿ—บ Influence the product roadmap
๐Ÿค Make an impact in your first 30-60-90 days
๐Ÿ“ˆ Thrive as a PMM in both PLG and Enterprise Sales models
๐Ÿ”‹ Supercharge your sales enablement strategy

Weโ€™ll see you there this February 23 ๐Ÿ‘€

Secure your ticket

This event is proudly supported by Crayon

Psst... You can access all live presentations entirely for free!

But, if you're looking for unlimited access to all session replays (plus exclusive content, templates, frameworks & mentors) our PMA Pro Membership is calling your name.

Or, if you're keen to join an exclusive bunch and elevate your leadership skills why not apply to become a PMA Exec Member?


Introducing PMA's brand new book

MisUnderstood: How to get an entire organization to understand product marketing and value what you do.

Pre-order your copy now and get:

๐Ÿ“• Advice from the experts
๐Ÿ“— Supercharge your role as a product marketer
๐Ÿ“˜ Action plans, case studies, tools, tips & more

Never be misunderstood again.