2023/24 Product Marketing Salary Survey: European results


As the economy fluctuates across European countries post-pandemic, how has compensation for product marketing professionals kept pace with the latest regional trends?

With such diversity across roles, experience levels, industries, and European sub-regions, determining your true market worth can be challenging without transparency.

That's why we're excited to present the 2023/24 Product Marketing European Salary Survey Report – offering insightful analysis of product marketing salaries tailored specifically to Europe-based PMMs. 

By aggregating responses from product marketers in countries spanning the region, this report delivers targeted benchmarks to help you understand how salaries for roles in your niche have shifted over the last 12 months. 

We reveal how factors like education, skills, company type, and geography impact average European salaries and earning potential.

Already a member? Get the report (no form-filling required 😉) here.

This latest Salary Survey will help you…

✅ Uncover how much your fellow PMMs are earning in your area.

✅ Establish whether you’re being paid what you’re worth.

✅ Understand your earning potential as you ascend the PMM ladder.

✅ Benchmark your salary against other product marketers.

✅ Negotiate your next salary with confidence.

Unlock key stats like…

  • The median salary for European product marketers in 2023 is €66,028.
  • The average total compensation (including salary, bonus, and stock) is €75,006.
  • The country with the highest median salary was once again the United Kingdom (€80,274)
  • The median salary for a Product Marketing Manager in Europe is €64,761.
  • The total average earnings gap between men and women has fallen from 17% in 2022 to 8.8% in 2023. The median gender pay gap is 4.3%.
  • Those who are product marketing certified were found to be earning a higher median salary average of €68,759. 

And a whole host of other unmissable insights.

Check out our other editions

Plus, if you're keen to explore salaries from around the world and the US market, our tailored reports will deliver everything you need to know.

2023/24 Product Marketing Salary Survey: Global results
This report delivers targeted insights on how factors like education levels, technical skills, company sizes, and industry experience impact earning potential across the globe.

2023/24 Product Marketing Salary Survey: US results
Driven by responses from product marketing professionals across the US, we deliver targeted insights into national compensation trends. Discover how your pay truly compares to similar roles in your metro area or companies within your niche.

Want a little more?

We know you couldn’t leave it there. Take a look at our handy tool, the product marketing salary calculator, to compare your salary with others with similar professional backgrounds in under one minute. 👇

Product marketing salary calculator
Want to know how your salary compares to others’ across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!