2023/24 Product Marketing Salary Survey: Global results


In an increasingly interconnected world, how does your compensation as a product marketing professional truly measure up on a global scale? With remote work opportunities stretching across countries and continents, understanding international salary trends is key to benchmarking your value in the global marketplace.

That’s why we’re excited to unveil the 2023/24 Product Marketing Alliance Global Salary Survey Report – the most far-reaching analysis of international product marketing salaries out there.

Based on responses from PMMs worldwide, this report delivers targeted insights on how salaries have shifted across key regions over the past year. You’ll discover how factors like education levels, technical skills, company sizes, and industry experience impact earning potential from Africa, Asia, and North America to the United Kingdom, South & Central America, and more. 

Already a member? Get the report (no form-filling required 😉) here.

This latest Salary Survey will help you…

✅ Uncover how much your fellow PMMs are earning in your area.

✅ Establish whether you’re being paid what you’re worth.

✅ Understand your earning potential as you ascend the PMM ladder.

✅ Benchmark your salary against other product marketers.

✅ Negotiate your next salary with confidence.

Unlock key stats like…

  • The global base salary average (without factoring in variables like location, job title, gender, and so on) is $110,266, down 10.6% year-on-year.
  • The global product marketing median salary now sits at $105,000, down 8.7% from last year.
  • The gap between male and female average total compensation fell to just 1% in 2023. However, the median salary gender pay gap rose from 6.9% in 2022 to 8% in 2023.
  • Those who considered themselves a minority (in any capacity) reported earnings 12.3% higher than the global product marketing median salary.
  • B2B PMMs earn a higher average base salary than B2C PMMs ($120,021 > $100,882).
  • Those who are product marketing certified earn a significantly higher base salary ($115,000 compared to $98,268) than their uncertified peers.

And a whole host of other unmissable insights.

Check out our other editions

If you're keen to explore salaries in the European and US markets in more detail, our tailored reports deliver everything you need to know.

2023/24 Product Marketing Salary Survey: European results
As the economy fluctuates across European countries post-pandemic, how has compensation for product marketing professionals kept pace with the latest regional trends?

2023/24 Product Marketing Salary Survey: US results
Driven by responses from product marketing professionals across the US, we deliver targeted insights into national compensation trends. Discover how your pay truly compares to similar roles in your metro area or companies within your niche.

Want a little more?

We knew you couldn’t leave it at that. Take a look at our handy tool, the product marketing salary calculator, to compare your salary with others with similar professional backgrounds in under one minute. 👇

Product marketing salary calculator
Want to know how your salary compares to others’ across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!