2023/24 Product Marketing Salary Survey: US results


How does your salary as a product marketing pro stack up against industry peers across the United States?

As the US rolls into a new year following economic highs and lows, competition for top talent rages on across tech hubs and industry niches. But without transparent compensation data, determining your true national worth remains a challenge.

That’s why we’re thrilled to unveil the 2023/24 Product Marketing US Salary Survey Report – the biggest stateside analysis of product marketing salaries out there. Driven by responses from product marketing professionals across the US, we deliver targeted insights into national compensation trends. 

Discover how your pay truly compares to similar roles in your metro area or companies within your niche. Gain perspective on how factors like skills, experience level, and education impact earning potential coast to coast. From California tech giants to East Coast startups, this report gives you the US-focused salary context you need to command your value.

Already a member? Get the report (no form-filling required 😉) here.

This latest Salary Survey will help you…

✅ Uncover how much your fellow PMMs are earning in your area.

✅ Establish whether you’re being paid what you’re worth.

✅ Understand your earning potential as you ascend the PMM ladder.

✅ Benchmark your salary against other product marketers.

✅ Negotiate your next salary with confidence.

Unlock key stats like…

  • The state with the highest average base salary was Washington ($181,200). California remains the state with the highest median salary at $175,000.
  • The region with the highest average salary was the Southwest, with an average base salary of $161,705, and a median salary of $170,000.
  • We observed a sharp decline in the median gender pay gap, down from 10.5% in 2022 to just 0.36% in 2023.
  • Those who considered themselves a minority (in any capacity) were found to be earning $1,506 more, on average, than those who didn’t.
  • B2B PMMs still earn more than B2C PMMs ($146,888 > $120,350).
  • Those who are product marketing certified were earning $3,113 more in their base salary average than those who aren’t certified.

And a whole host of other unmissable insights.

Check out our other editions

Plus, if you're keen to explore salaries from around the world and in the European market, our tailored reports will deliver everything you need to know.

2023/24 Product Marketing Salary Survey: Global results
This report delivers targeted insights on how factors like education levels, technical skills, company sizes, and industry experience impact earning potential across the globe.

2023/24 Product Marketing Salary Survey: European results
As the economy fluctuates across European countries post-pandemic, how has compensation for product marketing professionals kept pace with the latest regional trends?

Want a little more?

Want to get even more specific? Take a look at our handy tool, the product marketing salary calculator, to compare your salary with others with similar professional backgrounds in under one minute. 👇

Product marketing salary calculator
Want to know how your salary compares to others’ across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!