Building a successful sales enablement program is hard.
Sales teams are often reluctant and uncooperative, sometimes there are mismatches of objectives.
Two grizzled veterans talked about their key lessons learned on building a program that your sales teams rave about and help drive your business objectives forward.
Join this PMMnow session as we cover 3 key lessons:
✅ Sales & marketing alignment ✅ Technology is your friend ✅ Content, content, content
About the speakers
Laura Stevenson is the Senior Director of Product Marketing at AppDirect
