Date: January, Thursday 21
Time: 9am PST | 12pm EST | 5pm BST
Weekly free product marketing live sessionsWatch this OnDemand
Building a successful sales enablement program is hard.
Sales teams are often reluctant and uncooperative, sometimes there are mismatches of objectives.
Two grizzled veterans talked about their key lessons learned on building a program that your sales teams rave about and help drive your business objectives forward.
Join this PMMnow session as we cover 3 key lessons:
✅ Sales & marketing alignment
✅ Technology is your friend
✅ Content, content, content
About the speakers
- Laura Stevenson is the Senior Director of Product Marketing at AppDirect
- Joshua Schnoll is the VP Marketing at AppDirect