SurveyMonkey won the coveted position of Customer & Market Research Tool Leader in the inaugural edition of PMA Pulse.

PMA Pulse is the definitive, annual say on which tools product marketers cannot live without. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, as well as an unambiguous thumbs up for product marketers in search of a new product.

Although it’s known mostly for its survey capabilities, from accepting online payments and analyzing NPS scores to automatically generating new content and creating forms, SurveyMonkey offers so much more.

Praised for its excellent workflow and efficiency and with 98% of the Fortune 500 using SurveyMonkey, it would take a lot to knock this powerhouse off the top of the leaderboard.

Qualtrics was voted ‘Trailblazer' and placed second, while Mixpanel was voted ‘Challenger’ and Amplitude named ‘Highflyer’, both placed third and fourth respectively. Heap was given an honorable mention as a PMM recommended tool.

Richard King, Founder of PMA, commented:

“PMA Pulse is the ultimate seal of approval from the product marketers who are using these tools day in and day out. We asked the community to nominate the customer and market research tool they couldn’t live without and they delivered! We presented the (not so) shortlist to a panel of PMA representatives who put the nominees through their paces. Thanks to its versatility and efficiency, SurveyMonkey was the clear winner.”

About Product Marketing Alliance

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Within just 12 months of launching, it gathered more than 11,000 enthusiasts from the USA, Russia, Greece, Germany, England and Australia, to name but a few. All with one shared goal: to drive demand, adoption, and the overall success of their products.


Bryony Pearce