Events

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their product

Articles

How NOT to tell a story: Crafting compelling narratives

Members-only

Events

How NOT to tell a story: Crafting compelling narratives

Join our session to learn how to tell a persuasive and compelling "story" of your brand and product....

Price like a pro: Insider tips for product marketers

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Events

Price like a pro: Insider tips for product marketers

Join our session to learn how to position & price products effectively in the market....

Sales enablement: Building an effective program for products

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Events

Sales enablement: Building an effective program for products

Join our session to learn how Product Marketing can take the lead in building a robust sales enablement program....

Sales enablement synergy: Boosting revenue through collaboration

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Events

Sales enablement synergy: Boosting revenue through collaboration

Join our session to learn how to leverage existing templates to build and activate b2b buyer personas....

Know thy customer: How to build & activate buyer personas

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Events

Know thy customer: How to build & activate buyer personas

Join our session to learn how to leverage existing templates to build and activate b2b buyer personas....

From Idea to Impact: Mastering A Successful Product Launch

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Events

From Idea to Impact: Mastering A Successful Product Launch

Join our session to learn how to leverage existing templates for successful and impactful product launches....

Cracking the competitive code: Level up your competitive analysis

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Events

Cracking the competitive code: Level up your competitive analysis

Join our session to learn how to leverage existing templates for effective competitive analysis....

Join the one-day Product Marketing Core: in-person training program | New York | September 27, 2023

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Events

Join the one-day Product Marketing Core: in-person training program | New York | September 27, 2023

On September 27, the Product Marketing Alliance will deliver the Product Marketing Core training program: A jam-packed, one-day in-person program held live in NYC, delving into every aspect necessary to become a product marketing expert....

Product Marketing Summit | Seattle | June 15-16, 2023

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Events

Product Marketing Summit | Seattle | June 15-16, 2023

Network, share ideas, get feedback & trade perspectives. Solve the current challenges you're facing as a PMM & elevate your career....

Product Marketing Festival | Online | July 12 & 13, 2023

Members-only

Events

Product Marketing Festival | Online | July 12 & 13, 2023

Product Marketing Festival virtually brings together the world's biggest collective of product marketers to share their success stories, experiences and challenges....

Product Marketing Summit | San Francisco | September 21-22, 2023

Members-only

Events

Product Marketing Summit | San Francisco | September 21-22, 2023

In September 2023, Product Marketing Summit will assemble the largest gathering of PMMs from the world’s largest companies and most exciting startups in San Francisco....

Members-only

Events

Top product marketing events of 2023 that you must attend

This year, Product Marketing Summits are set to be bigger and better than ever. We're looking forward to sharing indispensable insights with product marketers at venues around the world....

Strengthen your product marketing knowledge with the Product Marketing Core: Two-day in-person workshop| Chicago | June 7 - 8, 2023

Members-only

Events

Strengthen your product marketing knowledge with the Product Marketing Core: Two-day in-person workshop| Chicago | June 7 - 8, 2023

On June 7 - 8, the Product Marketing Alliance will deliver the Product Marketing Core workshop: A jam-packed, two-day in-person workshop held live in Chicago, delving into every aspect necessary to become a product marketing expert....

Join the two-day Product Marketing Core: in-person workshop | Minneapolis | June 1 - 2, 2023

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Events

Join the two-day Product Marketing Core: in-person workshop | Minneapolis | June 1 - 2, 2023

Product Marketing Alliance presents the Product Marketing Core workshop: A comprehensive, in-person, two-day event happening live in Minneapolis on June 1-2, that delves deeply into every critical aspect required to master product marketing....

Enhance your product marketing approach with the Product Marketing Core: Two-day in-person workshop | Berlin | May 3 - 4, 2023

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Events

Enhance your product marketing approach with the Product Marketing Core: Two-day in-person workshop | Berlin | May 3 - 4, 2023

Don't miss out on this unparalleled chance to transform your product marketing skills and soar to new heights in the pulsing heart of Berlin....

Content

Members-only

AI in Product Marketing is launching soon.

PMA is launching a series of AI guides and workshops with top industry experts to help you 10x your productivity and become the go-to AI expert....

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Events

A listing of events, courses, and webinars for the Product Marketing community...

Members-only

Events calendar

Explore our comprehensive events calendar, featuring in-person summits, meetups, and courses, alongside virtual festivals, meetups, courses, webinars, and exclusive member-only gatherings. Dive in to connect, learn, and network....

Members-only

Expert Session - Messaging + AI: Do’s and Dont’s

Learn about the do's and dont's of messaging and AI with this member-exclusive webinar...

Members-only

Expert Session: Understand your buying centers better

Join us live to learn about how sales enablement tools will help you map out your buying centres....

Members-only

How to stand out in the PMM job market [Product Marketing Certified: Core Q&A session]

PMMs love Product Marketing Certified: Core, but we also know that sometimes, it’s nice to try before you buy. Introducing our free, online Q&A taster session....

Members-only

Let's Talk Product Marketing

We’re hosting our new PMA Clubhouse sessions every Friday with PMM expert Rebecca Geraghty. Sessions will be 30 mins long and include multiple opportunities for guest Q&A....

Members-only

Product marketing career path development

Join product marketing maestro Harvey Lee on Thursday, 25th February, as he spills the secret sauce to enhancing your product marketing career path and future prospects....

Members-only

Product Marketing Summit Boston | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit Boston. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Members-only

Product Marketing Summit Boston | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit Boston. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Members-only

Product Marketing Summit Denver 2023 | OnDemand

Catch up with every session from Product Marketing Summit Denver and hear talks from the likes of Databricks, Workiva, RedHat and more....

Members-only

Product Marketing Summit Las Vegas 2023 | OnDemand

Catch up with every session from Product Marketing Summit Las Vegas and hear talks from the likes of Virgin Pulse, Fleetio and more....

Members-only

Product Marketing Summit San Francisco | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit San Francisco. Elevate your career and enhance your strategy with the likes of April Dunford, Tamara Grominsky, Emma Stratton, Julien Sauvage, and more....

Members-only

Product Marketing Summit San Francisco | 2023 | OnDemand

Members-only

Product Marketing Summit Seattle | 2023 | OnDemand

Catch up with all the action from Product Marketing Summit Seattle. Elevate your career and enhance your strategy with the likes of Uber, Google, Salesforce, Microsoft, and more....