Product Marketing Insider

On Insider this week we’re joined by Ali Hanyaloglu, Product Marketing Director at Akeneo. He shares his route into the role, why he fell in love with the profession, the top traits he thinks all PMMs need and how to master them, areas for improvement, and more....

This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more....

This week on Product Marketing Insider, we’re joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams, tips for budding PMMs, and much more....

Jennifer Bunting, Head of Product Marketing at LinkedIn, shares her unique journey into the role, what life is like as a PMM working for one of the biggest known platforms in the world, the challenges of global collaboration, messaging and launch tips and tricks, hopes for the future and heaps more....

This week on Insider, we're joined by Marie Le, VP of Marketing at MoneyLion. Marie shares her impressive career to date, what got her into product marketing, what PMMa can do to improve internal communication, and much more....

This week on Insider we’re joined by Eric Moeller, Director of Product Marketing at Sage. Eric discusses his journey into product marketing, what he loves about the role, how his career progressed, his top three skills that have helped him get where he is today, top tips for aspiring PMMs, and more....

This week, we’re joined by Erik Mansur, VP of Product Marketing at Crayon. Erik discusses his fascinating career to date, why he’s passionate about the role, the beauty of being a PMM at a startup, and more. He also has a special treat for listeners of Insider....

This week on Insider we’re joined by Ajit Ghuman, Head of PMM at Narvar. We discussed all things PMM and pricing ahead of the release of his new book Price to Scale: Practical Pricing for Your High Growth Software Startup, plus much more....

This week on Insider we’re joined by Head of Product Marketing and GTM Strategy at Olive, Jennifer Royer, to discuss all things PMM. Jennifer shares her journey into the role, why it’s the perfect job for her, the PM-PMM relationship, the top three skills that have helped in her career, and more....

This week, we’re joined by Mary Sheehan, Head of Product Marketing at Adobe Advertising Cloud. Mary discusses her podcast, Women in Product Marketing, her remarkable career journey to date, why she loves the role of a PMM, the differences between working at a startup and giants like Adobe, and more....

This week we had a fascinating chat with Abdul Rastagar, GTM Leader and Marketing Author. He explains how he made his way into product marketing, discusses his book ‘Up Your Game’ and how it came about, pitfalls PMMs stumble into, where the role can improve, visions for the future, and more....

Rory Woodbridge, Dir. of Product Marketing at Whereby talks all things PMM. Rory shares his journey into the role, compares PMM life at an international brand like Google to that at a startup, digs into the PM-PMM relationship, visions for the future of the role, tips for aspiring PMMs, and more....

On PMM Insider this week we’re joined by Priyanka Srinivasan, Dir. of Marketing at Qualia. Priyanka shares her journey to becoming a PMM and tips for others looking to transition into the role, how to nail a GTM strategy, areas for improvement within product marketing, and more....

April Rassa, Head of Global PMM at HackerOne, discusses her career, why she wanted a career in product marketing, a day in the life, the PM-PMM relationship, the current state and future of the role, tips for newcomers, and heaps more....

This week on Product Marketing Insider we’re joined by Beth Bourg, Director of PMM at Appify. She shares insights from her 20-year career in marketing including similarities and differences in being a PMM at companies big and small, her view on the PM-PMM relationship, her top tips, and more....