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[At the time of delivering this presentation, Jeevan was Head of Product Marketing at Cisco Meraki but he has since moved into the role of Senior Director of Product Management at Extreme Networks]

In this article, I want to discuss the art and science of storytelling. I’ll start by highlighting the power of storytelling and why it’s so important, then share the story of a form-factor and complex software feature, and how we in product marketing harnessed the power of good storytelling in each case.