With more people transitioning into product marketing, the profession is becoming increasingly competitive. Add to that, existing practitioners are demonstrating ambitions to enhance their existing credentials and ascend the career ladder.
With this in mind, you need to be proactive in building your product marketing skills to set you apart from the competition and consolidate your reputation in your company, whether you’re transitioning into product marketing, an Associate Product Marketing Manager at the start of your career, or a seasoned C-Suite executive.
We’ve teamed up with leading practitioners and put our blood, sweat, and tears into building a collection of in-person product marketing workshops that’ll enhance your understanding of key principles.
Wondering what makes our in-person product marketing workshops so special?
Here’s why you need to experience our product marketing spectacles first-hand…
Live interaction with industry experts
Our OnDemand workshops are pretty darn special and continue to provide the product marketing community with endless insights into a breadth of fundamental areas.
However, the benefits of in-person interactions simply cannot be underestimated - particularly given the credentials of our course tutors, who know their respective fields like the back of their hand.
For instance, October’s Go-to-Market workshop is hosted by Yoni Solomon, VP of Product Marketing at Gympass, one of the most knowledgeable GTM experts in the field, whilst Gong’s Julien Sauvage will impart his knowledge during a positioning workshop.
Our in-person product marketing workshops break down the virtual gateway, grant participants access to the leading lights in the industry, and an opportunity to get immediate feedback.
Actionable and transferable templates
It’s not unusual for product marketing teams to use templates and frameworks to try and introduce a streamlined approach within their practice.
Sometimes, however, it’s hard to understand whether the resources you’re using are up-to-scratch.
As an attendee of our in-person product marketing workshops, you’ll get access to actionable and transferable templates that’ve been vetted and tested by the best in the business, meaning you and your team can focus on what you do best.
Awesome networking opportunities
The State of Product Marketing Leadership Report 2022 revealed that 74.2% of leaders considered communication to be an important soft skill.
Our in-person product marketing workshops serve as a perfect platform to meet like-minded professionals and broaden your network.
There’s no such thing as a product marketer with infinite knowledge and wisdom, and rubbing shoulders with other specialists will enable you to learn new skills, develop existing knowledge, and refine your credentials.
Add to that, when the time comes when you’re looking toward the next step in your product marketing journey, your newfound connections may well give you an opportunity that may not be available at your current company.
Ask questions and take part in group activities
When it comes to our in-person product marketing workshops, participation is the name of the game.
As cliché as it may sound, there’s no such thing as a stupid question, and we encourage every person in attendance to pop their hand up and ask for the help they need to flourish. After all, that’s the purpose of the workshops - to learn from each other and offer our support to fellow product marketers.
Add to that, you can expect a range of group activities to encourage further interaction with others on the course that’ll help you consolidate your learning.
Real-life case studies
Hands up if you’ve ever completed a course with examples that are far from realistic. ✋
Our in-person product marketing workshops use real-life case studies to reinforce the theories included and help you grasp key takeaways.
“Sooner or later, all good things come to an end…”
99% of the time, we’d be inclined to agree, but our in-person workshops represent the 1% of instances when the good times keep on rollin’.
Sure, at the end of the day, can’t take our expert in residence with you, but you can revisit their lectures whenever and wherever you want, courtesy of the OnDemand service.
So, if there’s a particular module you didn’t quite understand the first time around, don’t sweat it! Simply log in, press play, and devour the teachings again.
And there’s more…
You’ll also get access to bonus footage designed to complement the course’s main syllabus - don’t say we don’t look after you. 😉
Product Marketing Core
Product Marketing Core has rapidly established itself as the go-to product marketing certification course for industry professionals.
And who can blame them? After all, the course is trusted by some of the leading companies on the planet, including HubSpot, Microsoft, Sky, Facebook, Epson - and a whole lot more. 😏
In addition to live and online (part-time and full-time), OnDemand, and team versions of the course, Product Marketing Core is also available in-person, with awesome features exclusive to this course including:
Sign up for Product Marketing Core, and you’ll have the option to join virtual weekly workshops, not once, not twice, but every Thursday.
These sessions are an invaluable resource and offer the opportunity to pick the brains of a group mentor, whether you need advice for an upcoming product launch, tips for your positioning, or support with sales enablement.
Simply turn up to your session and reap the benefits of a product marketing aficionado.
Product Marketing Certification
Of course, it goes without saying that if you complete the Product Marketing Core course and pass each of the exams, you’ll become Product Marketing Certified.
Our seal of approval is much more than a fancy graphic to share on your LinkedIn profile - it’s a thumbs up from us that you’re au fait with the fundamentals of the discipline, and will stand you in good stead when you’re applying for roles and trying to establish yourself as a product marketer.