At the time of this presentation for the Masters of Product Marketing, Kristen Karpinski was working at Demostack as Marketing Director. Catch up on the presentations from this event using our OnDemand service.

My name’s Kristen Karpinski. In this article, I’m going to share three awesome tips for boosting your revenue with tailored demos.

But before we dive in, here's a breakdown of our main talking points:

According to Gartner, over 50% of buyers say effective product demos are the most important part of the buying cycle.

Now, just let that sink in for a second. You might ask, “why aren’t we putting more time and  resources towards making sure this demo goes off flawlessly every time?”

Also, how can PMMs be more involved in actually crafting a product story that resonates in the demo? We’re talking about PMMs really having more of an impact on revenue acceleration, right? Here are three ways you guys can actually do that.

Before we start, it's important to note that product marketing often serves as the glue between departments. You're building assets and positioning materials such as product perceptual positioning maps to help craft a consistent story across the customer lifecycle.

To represent this, we're going to break it up into three crucial departments that are impacted by a good demo: marketing, sales, and customer success.