In this episode of Into the Fray: The Competitive Intelligence Podcast, Penny Moran, Head of Competitive Intelligence at Zuora, joins host Erik Mansur, VP of Product Marketing at Crayon.
Penny has extensive experience in competitive experience and in this episode, Erik delves into her knowledge of win-loss analysis, and how it can be used to learn more about your competition.
Tune into our previous episodes
This installment is just one of many red-hot episodes of Into the Fray: The Competitive Intelligence Podcast.
With guests from the likes of jane.app, Deltek, Talkdesk, and more, we strongly recommend that you pop in your AirPods in preparation for some serious CI expertise.
And there's more...
We've got a whole bunch of shows to choose from in our extensive back catalog dedicated to a variety of topics, including:
- Product storytelling
- Product marketing careers
- Consumer and market research
- Team structures
- Goals and metrics
- Sales enablement
Add our flagship shows Product Marketing Life and Product Marketing Insider into the mix, and voila! You've got an unrivaled collection of specialist, product marketing podcasts waiting to be explored.