Members-only Segmentation Customer segmentation template Essential prompts to help you categorize your customers into distinct groups based on various characteristics....
Members-only Pricing Pricing and Willingness to Pay interview questions Targeted questions used in customer interviews to gauge how customers perceive the value of a product and what price they consider fair....
Members-only Guides What is positioning? Market, product, and brand positioning explained A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Premium Customer journey map framework The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience....
Members-only Pricing How to price a product [Video] Discover the framework for calculating an optimal selling price for your product - backed by proven pricing principles....
Members-only Positioning & messaging Value proposition template (and example) Craft clear and compelling statements that communicate the benefits of your products or services....
Members-only Insider B2B persona questions template Questions that help you understand the characteristics, needs, and behaviors of your business-to-business (B2B) customers....
Members-only Insider Competitor comparison chart (template) Systematically gather and analyze information about your competitors - all in one handy document. Download your competitor comparison chart....
Members-only Insider Product launch checklist We've created a comprehensive product launch checklist to guide you through every critical step of launching a new product or feature....
Members-only Insider B2B buyer persona template Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....
Members-only Product Marketing Strategy Customer acquisition strategy template A breakdown of the various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience....
Members-only Product Demos Product demo checklist template The key steps and considerations required to execute an effective product demonstration....
Members-only Customer & Market Research How to conduct a 5C analysis Particularly suited to small-medium sized businesses, 5c analysis has garnered fans from many corners of the business world thanks to its simplicity and ease. But what is 5c analysis, and which questions do you need to ask to gain more knowledge about your business?...
Members-only Positioning & messaging What is product positioning? [Video] Learn more Enjoyed this video? Then check out our latest reads on all things positioning👇 What is positioning? | The complete guideA market positioning...
Members-only Competitive Intelligence How to gather and share competitive intelligence results Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at yourself and begin giving competitive intelligence the credence it deserves....
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