Members-only Customer Marketing Customer journey map framework The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience....
Members-only Personas B2B persona questions template Questions that help you understand the characteristics, needs, and behaviors of your business-to-business (B2B) customers....
Members-only Competitive Intelligence Competitor comparison chart (template) Systematically gather and analyze information about your competitors - all in one handy document. Download your competitor comparison chart....
Members-only Product Launch Product launch checklist We've created a comprehensive product launch checklist to guide you through every critical step of launching a new product or feature....
Members-only Personas B2B buyer persona template Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....
Members-only Customer & Market Research How to conduct a 5C analysis Particularly suited to small-medium sized businesses, 5c analysis has garnered fans from many corners of the business world thanks to its simplicity and ease. But what is 5c analysis, and which questions do you need to ask to gain more knowledge about your business?...
Members-only Positioning & messaging What is product positioning? [Video] Learn more Enjoyed this video? Then check out our latest reads on all things positioning👇 What is positioning? | The complete guideA market positioning...
Members-only Competitive Intelligence How to gather and share competitive intelligence results Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at yourself and begin giving competitive intelligence the credence it deserves....
Members-only Go-to-Market What is a Go-to-Market strategy? [Video] Learn more Enjoyed this video? Then check out our latest reads on all things GTM👇 What is a Go-to-Market Strategy? | Complete 2024 GTM...
Members-only Consumer Psychology What influences consumer behavior? [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 What influences customer behavior?Several factors influence consumer behavior, including psychological,...
Members-only Customer Marketing What is a customer advisory board (CAB)? [Video] Ever heard of customer advisory boards but aren't quite sure what they are? This video will explain everything you need to know about CABs....
Members-only Competitive Intelligence What is competitive intelligence? [Video] Curious about competitive intelligence and want to learn more? We break down everything you need to know about this critical business practice....
Members-only win/loss Win/loss interview questions (template) Our win/loss interview questions template gives you all the prompts you need to understand why a sales opportunity resulted in a win or loss....
Members-only Go-to-Market Go-to-market template Our GTM template is a planning tool we've developed to guide businesses through the process of bringing a new product or service to market....
Members-only Go-to-Market Marketing campaign planning template This template helps marketing teams organize and manage every aspect of a campaign, from initial concept to final analysis....