Accelerate your product marketing career.
Develop your knowledge in every aspect of PMM with ideas and resources you can apply to everyday projects. Learn today, apply tomorrow.
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Already a Pro member? Upgrade to Pro+ here.
World-class PMM resources worth $16,000+ in 1 membership dashboard. That's 90% off.
  • PMM Certified: Core
  • PMM Certified: Advanced
  • 20+ Masters certifications
  • 4x fundamentals course
  • 100+ templates & frameworks
  • 500+ hours of insights
  • 100s of exclusive content
  • Live GTM workshops
  • Free live PMMC Core training online or at a city of your choice.
  • In-person PMM summit ticket
  • Member-only events
  • Mentor program
  • PMM Hired
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What's Pro+ membership?
Pro+ membership is the ultimate certifications and membership subscription for PMMs with 0-4 years experience looking to fast-track their learning journey and soar to success.

With expert-led training, cutting-edge resources, and a supportive community of like-minded PMMs, you'll have everything you need to launch your career and tackle everyday PMM challenges with confidence.

Fill important knowledge and skills gaps.
Learn more
Why sign up?
Professional development is not linear. For some topics and instances, you might need a really robust course to help thoroughly understand the topic at hand.

In others, you might need access to a practical case study or ready-to-use template you can digest on-the-spot. A course won’t fulfil the second need, and a template won’t fulfil the first. Which is why Pro+ membership includes both.

We’re centralizing both types of L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs.
Convince your boss
“The Product Marketing Alliance has become an essential source of valuable and actionable insights, discussions, templates, interviews, events, the list goes on. I feel my product marketing knowledge, experience, and passion for the role has only deepened. Highly recommend!”

- Abby Hehemann, Director of Product Marketing at GetResponse
Become a Pro+ member
Learn from top product marketers like:

Holly Watson, Senior Product Marketing Manager at Amazon Web Services

Jony Tabuteau, Product Marketing Team Lead at Xero

Div Manickam, Product Marketing Leader

Jacob Hkeik, Head of Product Marketing at Salesforce

Sudha Ranganathan, Director of Product Marketing at LinkedIn

Scott Shapiro, Product Marketing Manager at Grammarly

Ashley Herbert Popa, Head of Product Marketing at Recruitee

Alex McDonnell, Marketing Intelligence Lead at Airtable

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Chelsea Sutton, Senior Director of Product Marketing at Netflix

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If you're looking to subscribe your team, speak to Matt about team rates at m.booth@teamalliance.io, or schedule time directly in his diary.
What's included in a Pro+ membership?
🔖 20+ certifications. Cutting-edge curriculums created with leading PMM experts. Positioning, pricing, storytelling, PMM leadership skills, and much more.

🛠 100+ templates. Save time, and work off industry-standard frameworks. Battle-tested and community-vetted templates.

🎟️ In-person events. A free ticket (RRP $1,295) to a Product Marketing Summit of your choice - the #1 way to stay up-to-date with the latest product marketing trends and grow your network overnight.

🔥 #1 PMM community. Solve challenges by leaning on the largest PMM community in the world. Share best practices, make life-long connections, and bounce ideas around with 50,000+ of your peers.
Everything you need to excel.
👥 Mentor program. Grow your personal and professional confidence with support and advice from experienced PMM mentors - or impart your wisdom and become a mentor yourself.

🎬 500+ OnDemand presentations. Expedite your learning journey by tapping into first-hand insights and success stories from PMMs at Google, LinkedIn, Etsy, and IBM.

👌 Peer councils and meetups. Network, connect, and collaborate with an intimate pod of your own product marketing peers, and level up together.

🛣 Learning paths and toolkits. Streamline your workflow and productivity with a bank of advanced learning paths and toolkits.
Become a Pro+ member
Live Go-to-Market workshops
Two-hour sessions with a Go-to-Market expert every week. Get targeted insights for all involved in the GTM process, unraveling each stage to unveil best practices and effective strategies. Make you next launch successful and as impactful as possible.

What to expect:

🧑‍💻 Real-time engagement: Connect and ask experts questions in live sessions and work through your challenges together..

🗣 Real-life success: This isn't just textbook knowledge, gain insights from GTM experts who've been there and done that at Microsoft, Airtable, Amazon Web Services, and more.

🧠 Real learning: With workshops running every week, you and your colleagues can join sessions at the point of need for cross-functional learning and success.

Find the full list of workshops and experts, here.
Why choose PMA

FAQs

Who’s this subscription for?

If you’re looking to transition into product marketing, are in the early stages of your product marketing career, or are starting to get more settled but would like a bit of a boost and a refresh, then this subscription is tailor-made for you.

How does this subscription work?

Providing you keep your subscription active, you get unlimited access to a huge suite of courses and resources to help you throughout your career.

This includes all (current and future) Fundamentals, Masters’, and Core courses. Plus, access to all resources that are included within the PMA Pro membership plan (see what’s included here). You also have access to PMM Hired, virtual workshops, and upcoming Micro courses.

How much is this subscription?

You get all of this for just $1,999 a year. Given that one Master’s course (out of 19!) is $500, we’re practically giving them away to you!