Podcasts

In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies....

Arnav Singh breaks down how he launched a win-loss program that went from ignored to indispensable....

Kristen Brooks shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment....

Learn how to build a competitive intelligence program from scratch using real-world tactics to empower sales, product, and exec teams with insights that win deals....

From culinary school to product marketing – Michael shares career pivots, launch strategies, and advice for thriving in tech without a technical background....

How Affinity launched a targeted competitive intelligence campaign that boosted win rates from 16% to 45% and increased ARR win rate from 22% to 80%....

Laura Kaminski dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership....

Laura Kaminski from iTradeNetwork shares why rushing AI products to market is a mistake and how focusing on value differentiation leads to better outcomes....

Dive into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights....

Explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide....

Shah Choudhury of Salesforce shares his journey, pricing strategy insights, and how AI is shaping the future of product marketing....

How a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter....

A compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact....

Dive deep into the African tech ecosystem, product marketing, storytelling, positioning, and go-to-market strategy straight from Onyedikachim Nwankwo....

Michelle Zak shares her journey navigating the high-stakes world of startup growth, focusing on how she defined and validated an ideal customer profile without a large audience or budget....