Individual

Team

Insider

Free

Access 5% of the resources in our Pro plan.

Sign up for free
  • Templates & frameworks
  • OnDemand presentations
  • Slack community
  • Competency framework
  • Exclusive articles
  • Meetups & webinars
  • Product Marketing GPT
  • PMA Academy
  • PMM salary calculator
  • Ungated reports
  • Monthly newsletter

Pro

$42 /month

billed annually Worth $1,500+ (save 65%)

Full access to premium product marketing resources

Select plan

Everything in Insider including:

  • 100+ templates & frameworks
  • Mentorship program
  • 4x fundamentals courses
  • PMM learning paths
  • Product Marketing toolkits
  • 500+ hours’ OnDemand presentations
  • 200+ exclusive articles
  • Members-only events
  • Members-only community
  • Live stream & OnDemand summits
  • 10% off all certifications
  • Up to 40% off in-person summits

Plus:

  • Virtual and in-person meetups
  • Live webinars
  • PMM IQ
  • Industry reports
See all features

Exec+

$250 /month

billed annually Worth $21,000+ (save 86%)

L&D for product marketers with 4+ years’ experience.

Select plan

Everything in Pro+ including:

  • PMM Certified: Leadership
  • Leadership Accelerator Program
  • Leadership breakfast briefings
  • Leadership dinners
  • Mastering leadership workshops
  • PMM Leaders Summit
  • Peer councils

Plus:

  • Fundamentals courses
  • PMM Certified: Core
  • Advanced Product Marketing
  • 20+ Masters certifications
  • Live workshops
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • In-person certifications
  • Members-only community
  • Mentor program
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
See all features

Pro for teams

$38 /month billed annually per member
Minimum 3 members

Full access to premium product marketing resources.

Select plan
  • 100+ templates & frameworks
  • Mentorship program
  • 4x fundamentals courses
  • PMM learning paths
  • Product Marketing toolkits
  • 500+ hours’ OnDemand presentations
  • 200+ exclusive articles
  • Members-only events
  • Members-only community
  • Live stream & OnDemand summits
  • 10% off all certifications
  • Up to 40% off in-person summits
  • Ungated reports
  • Product Marketing GPT
  • PMM salary calculator

See all features and compare plans

Built and trusted by product marketers at orgs like:

5 star ratings from:

"As a member, you have access to templates, frameworks and examples across every aspect of product marketing. These have been extremely helpful to leverage in my work and I've found other leaders we work with respond well when they know it's coming from an outside, credible resource.”

Mike Wessel
VP of Product Marketing

“Getting access to the videos and templates through this membership is more than worth the cost. As someone looking to break into the product marketing role, I love learning what the top product marketers are doing. I not only get a grasp of what it takes to break into the role but also what will make me successful once I do."

Jonathan Recinos
Senior Product Marketing Manager

"The depth and breadth of material has been invaluable to me validating my thinking and expanding my knowledge for my current role."

Peter Hutchins
Senior Product Marketing Manager

How team memberships work

Shared language

Create shared language across your team and company and get everyone on the same page.

Consistent practices

Use industry-standard frameworks to level-up your entire team and increase the quality of everyone’s output.

Retain top talent

Attract and retain top talent by demonstrating your ongoing commitment to your team’s professional development.

Trusted by product marketing teams at orgs like:

See more

Compare our plans and features

Pro Join Pro
Pro+ Join Pro+
Learning and development
Fundamentals courses
Product Marketing Certified: Core
Product Marketing Certified: Advanced
20+ Masters certifications
Live workshops
Product Marketing learning paths
Toolkits
Events
Virtual and in-person meetups
Live webinars
Members-only events
In-person summits
In-person courses
Community
Members-only community
Mentor program
Resources
Product Marketing GPT
Product Marketing salary calculator
Product Marketing IQ
Templates & frameworks
(100+ templates)

(100+ templates)
OnDemand presentations
(500+ hours)

(500+ hours)
Exclusive articles
(200+ articles)

(200+ articles)
Industry reports

Compare our plans and features

Pro Join Pro
Pro+
Most popular
Join Pro+
Exec+ Join Exec+
Learning and development
Fundamentals courses
Product Marketing Certified: Core
Product Marketing Certified: Advanced
20+ Masters certifications
Product Marketing Certified: Leadership
Leadership Accelerator Program
Live workshops
Product marketing learning paths
Toolkits
Events
Virtual and in-person meetups
Live webinars
Members-only events
In-person summits
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering leadership workshops
Product Marketing Leaders Summit
Community
Members-only community
Mentor program
Peer councils
Resources
Product Marketing GPT
Product marketing salary calculator
Product Marketing IQ
Templates & frameworks
(4 templates)

(100+ templates)

(100+ templates)

(100+ templates)
OnDemand presentations
(20+ hours)

(500+ hours)

(500+ hours)

(500+ hours)
Exclusive articles
(9 articles)

(200+ articles)

(200+ articles)

(200+ articles)
Industry reports

Insider Membership

  • Virtual and in-person meetups
  • Live webinars
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (4 templates)
  • OnDemand presentations (20+ hours)
  • Exclusive articles (9 articles)
Sign up free

Pro Membership

  • Fundamentals courses
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • Members-only events
  • Members-only community
  • Mentor program
  • Product Marketing GPT
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Pro

Pro+ Membership

Everything in Pro included, plus...

  • Fundamentals courses
  • PMM Certified: Core
  • Advanced Product Marketing
  • 20+ Masters courses
  • Live workshops
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • In-person courses
  • Members-only community
  • Mentor program
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Pro+

Exec+ Membership

Everything in Pro plus...

  • Fundamentals courses
  • PMM Certified: Core
  • Advanced Product Marketing
  • 20+ Masters courses
  • PMM Certified: Leadership
  • Leadership Accelerator Program
  • Live workshops
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • In-person courses
  • Leadership breakfast briefings
  • Leadership dinners
  • Mastering Leadership workshops
  • PMM Leaders Summit
  • Members-only community
  • Mentor program
  • Peer councils
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Exec+

Key membership features for your team

Accredited certifications

Cutting-edge insights, delivered by industry leaders, & accredited by the CIM & CPD.

Real-world case studies

Tried + true success stories from Fortune 500 orgs you can apply to your strategy.

Latest industry trends

Online & in-person. Best practices, common challenges, and latest innovations from 1,000s of experienced PMMs and leaders.

Our Stats
5k+

members

25+

certifications

100+

templates

500+

hours OnDemand insights

5 star ratings from:

Explore your membership options.

Insider membership

Access product marketing experts, insights, community, networking & more. For free.

Pro membership

All the ideas, resources, and knowledge needed to accelerate your career.

Pro+ membership

World-class product marketing resources worth $16,000+ in 1 membership dashboard.

Exec+ membership

The #1 platform for senior leaders to increase impact, influence, and confidence.

Why pick PMA for your professional development?

See all plans

Product marketing resources in one place

From certifications, in-person events, and intimate workshops, to templates, mentors, and toolkits, cover all the bases in one place.

Proven, world-class insights

Pull in tried-and-tested tactics and strategies used to scale some of the biggest brands in the world - so you can steal their learnings.

Always up-to-date

Our content is updated every week. Rest assured, you’ll always be working off only up-to-the-minute product marketing insights.

Featured Case Study

“Once you find something that works, there’s not really any reason to keep shopping around.”

Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast.

After checking out the various resources available online, he decided to sign up for a PMA Membership.

Interested in team memberships?

Enable your entire team to drive impact, influence, and revenue with world-class membership resources.

  • Get everyone speaking the same language
  • Use tried & tested frameworks to level-up your team
  • Access world-leading experts at Fortune 500 brands
  • Fully customizable solutions to fit your specific needs

Ready to upskill your entire product marketing team?

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team subscribed. Book in a call to discuss group rates.

  • Get everyone speaking the same language
  • Use tried & tested frameworks to level-up your team
  • Access world-leading experts at Fortune 500 brands
  • Fully customizable solutions to fit your specific needs

FAQS

Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like

  • Access to all our Core and Advanced certifications (RRP $15,000+).
  • Option to attend 1x in-person Product Marketing Certified: Core course per year.
  • Product Marketing Hired.
  • A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active.
  • Live and interactive workshops every month.

Our Exec+ plans are tailored to product marketers with 0-4 years experiences, whereas our Exec+ plans are tailored towards product marketers with at least four years experiences.



With an Exec+ plan, you access everything included in our Pro+ plans, as well as:

  • Product Marketing Certified: Leadership
  • Cohort-based Leadership Accelerator Program
  • Leadership breakfast briefings
  • Leadership dinners
  • Mastering Leadership workshops
  • PMM Leaders Summit
  • Carefully curated peer councils.

It depends entirely on what your learning goals and style are.



If you have 0-4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership.



If you have the same objectives but have more product marketing experience under your belt, Exec+ will be a better fit for you.



If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started.

Absolutely. You can reach the team by using the live chat to the bottom-right of your screen - we’d be happy to help.

FAQS

You certainly can. To create a mixed membership page, drop Matt a line or book some time in with the team to chat about options and group discounts.

Pro+ contains everything the Pro membership plan does, plus, a few incredible extras, like:

  • Access to all our Core and Advanced certifications (RRP $15,000+).
  • Option to attend 1x in-person Product Marketing Certified: Core course per year.
  • Product Marketing Hired.
  • A complimentary Product Marketing Summit ticket (RRP $1,295) every year your subscription is active.
  • Live and interactive workshops every month.

It depends entirely on what your team’s learning goals and style are.



If you have 0-4 years of experience and are looking to layer accredited certifications and in-person networking into your learning experience, we’d suggest Pro+ membership.



If you have the same objectives but have more product marketing experience under your belt, Exec+ will be a better fit for you.



If you’re looking primarily for OnDemand templates, frameworks, presentations, and resources, Pro membership is a great plan to get you started.

Absolutely. Feel free to book some time in with the team for more info on our plans and chat through your options.