This article derives from a presentation from the Masters of Product Marketing event in October 2022. Catch up with all content with our OnDemand platform. For more exclusive content, visit your member dashboard.
Hi, everyone. My name is Tracy Montour, and I'm currently the Director of Product Marketing at HiredScore, an AI HR technology company.
When I joined HiredScore, it was an eight-year-old company serving 40% of the Fortune 100 and had never had a product marketer before. I knew I would be drinking through the firehose but also that it would be a massive opportunity – it's not often you get to build something from the ground up.
As a product marketer, I love taking something complex and making it simple and digestible. You can not only do that with messaging and positioning, but you can do that internally with your processes as well.