From conducting that initial customer research to analyzing and refining the finished product, the role of a product marketer is never-ending. Here’s a step-by-step breakdown of how to get from A to Z.
After hitting up the studio not once but twice, our much-anticipated (and requested!) Product Marketing Certification is officially on the shelf. If you’re a product marketer and you want to knock your product - and career - out of the park and get certified along the way, PMMC® is for you....