Members-only Leadership Motivating your team: 7 strategies for senior PMMs Having a motivated team is critical. But with demanding workloads, evolving priorities, and ambitious targets, motivation can wane. So, how do you keep your team engaged for the long haul? Discover seven tactics to motivate your crew, from inspiring OKRs to building a culture of recognition....
Members-only Articles How to make the scrum methodology work in product marketing Discover how PMMs can apply the principles of agile product development to run high-performance marketing sprints....
Members-only Articles The power of stakeholder management: A key to successful product marketing Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs....
Members-only Leadership Join the eight-week PMM Leadership Accelerator in 2023 An eight-week live and interactive program covering all the quintessential areas needed to shine in your leadership role and be the best leader you can be....
Members-only Building a product marketing team from scratch Vidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up....
Members-only Staying true to product marketing when management doesn't understand Our current understanding of product marketing is still super limited in many areas but that doesn't mean it should hinder a PMM's function or impact within an org....
