Members-only Leadership Motivating your team: 7 strategies for senior PMMs Having a motivated team is critical. But with demanding workloads, evolving priorities, and ambitious targets, motivation can wane. So, how do you keep your team engaged for the long haul? Discover seven tactics to motivate your crew, from inspiring OKRs to building a culture of recognition....
Members-only Product Marketing Strategy How to make the scrum methodology work in product marketing Discover how PMMs can apply the principles of agile product development to run high-performance marketing sprints....
Members-only Leadership The power of stakeholder management: A key to successful product marketing Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs....
Members-only Leadership Join the eight-week PMM Leadership Accelerator in 2023 An eight-week live and interactive program covering all the quintessential areas needed to shine in your leadership role and be the best leader you can be....
Members-only Leadership Why appreciation is the most undervalued leadership skill Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners....
Members-only CPG CPG product marketing: How to build the right team Vidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up....
Members-only Leadership Building world-class product marketing teams from scratch [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 Building a product marketing team from scratchVidhya Ravi, Principal UX Research...
Members-only Management How to run effective meetings as a product marketer PMMs have to be great at lots of things: writing and presentations, positioning and technical aptitude, to understanding customers, sellers, and the competitive landscape.One skill I don’t hear many talk about is running an effective meeting. Here’s how to improve your meetings in 8 simple steps....
Members-only Leadership How to build and scale a product marketing team: An 8 step process In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier....
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